In some ways, everything works against him. I've know some pretty unpleasant people who get away with it because of a perpetual smile, an aw shucks manner or a boyish or girlish facial structure. And then there are people like Obama who seem stuck with a stern look, seem always stiff, and are so careful in their wording that it becomes excruciating to listen to. It's so bad that even the imagery of just having a beer does not work. These things he cannot control and it is ashamed. Somewhere in there there may be a non elitist who is afraid to show it because he has invested so much in getting the role right.
Unfortunately, now others pay the price.